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Cronbach's Alpha, Composite Reliability (CR) and Average Variance Extracted (AVE) of Each Research Variables

YM Yue Mao
YY Yinghua Ye
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According to Nunnally (1967) and Fornell and Larcker (1981), when the Cronbach's Alpha> 0.7, CR > 0.7, AVE > 0.5, it indicates that the consistency between the items is acceptable (Yang, 2016). When the CR > 0.7 and AVE > 0.5, the convergence validity of the variable is high (Yang, 2016). As shown in Table 2, the variables in the present study have good reliability and convergence validity.

Cronbach's alpha, CR, and AVE of each research variables (N = 211).

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