Participants

Participants were 101 university students (66.3% women) in the fields of management, economics, and mathematical sciences from 15 public and private universities in Poland. Their ages ranged between 20 and 38 years (M = 21.83; SD = 2.16). In total, 74.3% of the participants reported having work experience with at least one employer; 47.5% reported they worked in the past 2–30 months, mainly in private companies (93.8%); and a 21.8% reported they planned to engage in a job search within the next 3 months. We aimed for homogeneity in participants’ fields of study to maximize the probability of shared sets of considered EB and job positions, and shared perception of brands’ equity and the attractiveness levels of salaries. To establish sample size we followed the assumptions about that minimum sample size of 15 cases for predictor in regression (Field, 2013) and at least 100 of participants in logistic regression (Long, 1997). The calculated sample size for regression with expected effect size of 0.2 and two predictors was 81 (calculated with GPower).