2.1. Sample

Parents who had at least one school-age child (between the ages of 6 and 11 years), made most of the decisions about what foods to purchase and serve in the home, lived in one of three geographic regions within in the United States (West Virginia, New Jersey, or Florida), and spoke either English or Spanish were invited to take part in a 60-min focus group addressing small, easy changes they could make to their homes and lifestyles to help kids grow up even healthier. To minimize participation bias, recruitment notices made no mention of diet, nutrition, healthy eating, or breakfast. Participant recruitment notices in both English and Spanish were posted electronically (websites, email listservs) and flyers were distributed at locations frequented by parents (e.g., workplaces, schools, community centers). Parents received a stipend of $25 for completing the focus group. School-age kids (ages 6 to 11 years) were recruited to participate in 30-min focus group discussions using electronic and printed messages targeted to parents. In exchange for participation, children were compensated $15.