Social Media Facilitation

The research team developed and implemented a plan for WordPress blog postings and Tweets and identified a social media manager to facilitate the plan. The facilitator is bilingual (Spanish and English) and has a degree in business. This individual received training in social media development, facilitation, and analytics by the Mayo Clinic Social Media Network. The facilitator worked with the Network, other faculty, and staff to develop social media guidelines consistent with the overall social media plan at Mayo Clinic [15]. Guidelines for blog posts and Tweets are as follows: (1) post new blogs and Tweets at least once per week, (2) when attending a live event Tweet during the event to show active engagement, (3) have planned Tweets to send in the morning related to providing information to the followers on community engagement activities, (4) create a hashtag for the use of all social media activities (#EngagementTheNorm), (6) review and repost content from other community engagement stakeholders, and (7) stay connected with internal stakeholders relating to their needs on community-engaged research to provide updates on our research activities to the broader community. Other members of our research team posted Tweets and Blog posts as appropriate.