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Social media literacy was evaluated using ten items (Rodgers, Lowy, et al., 2021) assessing awareness of the influence of social media, the marketing intent, and awareness of the unrealistic nature of social media content. Items were scored on a 4-point scale ranging from 1 = Never to 4 = Always. An example item was “When you view advertising and commercial social media (including images, text, video content) how often do you think that most media messages give a biased view of reality?” The internal reliability of the scale was strong with α = 0.85.
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