The intervention was evaluated using the RE-AIM outcomes framework (reach, effectiveness, adoption, implementation and maintenance) and measures of acceptability, appropriateness and feasibility [12]. The most recently conducted annual health survey provided socio-demographic and health information about each participant and this information was linked to primary data collection about outcomes that was captured by SEACO. Information about non-completion of an iFOBT kit was collected by research staff during a phone call that they conducted with each participant, two weeks after sending a kit to them.
Post-intervention interviews were conducted with a sub-sample of purposively selected study participants. Participants were selected based on their ethnicity, gender and completion of study components and asked a combination of qualitative and quantitative questions during a telephone interview [12]. Findings from the quantitative response-type questions are described here and the qualitative data is undergoing analysis and will be reported separately.
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