Parasocial Interaction

Parasocial interaction (PSI) was measured by adapting the four items from “parasocial interaction” in Xu et al. (2020). The four items included, (1) During the comeback KPop performer’s live stream show, I feel as though the streamer and I are friends, (2) When I am watching the comeback KPop performer’s live stream show, I feel a sense of “we-ness” (togetherness) with the performer, (3) I feel as though the comeback KPop performer cares about my responses during the live stream show, and (4) I feel the comeback KPop performer is like an old friend. Parasocial interaction was measured on a 5-point Likert scale with response options ranging from 1 to 5 (1 = “strongly disagree,” to 5 = “strongly agree”).