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Qualitative analysis

DG Dara Gordon
JH Jennifer Hensel
ZB Zachary Bouck
LD Laura Desveaux
CS Charlene Soobiah
MS Marianne Saragosa
LJ Lianne Jeffs
SB Sacha Bhatia
JS James Shaw
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Analysis of qualitative interview data was completed using semantic thematic analysis strategies as described by Braun and Clarke (2006). The initial phase included a basic, descriptive analysis [30] that sought to represent the surface meanings of participants’ accounts of their use and continued engagement or disengagement with BWW platform. After all interviews were transcribed and coded using a basic descriptive coding scheme (inductively generated), similar codes were grouped and semantic themes identified. These themes were then brought into analytic dialogue with the quantitative findings to generate a synthesis between the two data sources. We organize participant logins into three categories: those who were high (8+ logins), intermediate (2–7 logins), and low (fewer than 2 logins) engagers with BWW.

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