Analysis of the Formation Characteristics of Contemporary College Students' Entrepreneurial Values

Psychologists believe that many external and internal factors stimulate individual behaviors. Essentially, behaviors are to satisfy individuals' internal or external needs. Motivation is the internal driving force of entrepreneurs to carry out entrepreneurial activities (Piva and Rossi-Lamastra, 2018; Link and Sarala, 2019). When college students start businesses, this motivation is affected by many factors, including internal stimulation and external stimulation, as shown in Figure 2.

Analysis of the formation characteristics of contemporary college students' entrepreneurial values.

In terms of internal stimulation, from college students' internal needs, entrepreneurial behaviors are college students' wishes and visions (Gu et al., 2018; Chen, 2019). College graduates hope to use their professional skills and knowledge to transform theories into reality. Under this trend, college graduates utilize their entrepreneurial ideas to carry out entrepreneurial practice activities, hoping to exercise their abilities from all aspects of thinking, emotion, and perseverance and then form entrepreneurial values.

External stimulation plays a vital role in repairing and developing college students' entrepreneurial values, which usually includes three levels: the society, the school, and the family (Baek, 2018; Syam et al., 2018; Qiao and Huang, 2019). At the social level, China has created an excellent hardware environment for college students to start their businesses, with policy supports in personnel agency fees, social security subsidies, and entrepreneurship training. Indeed, while obtaining venture capital supports, all supporting institutions will strictly inspect the entrepreneurs; if the entrepreneurs cannot meet the requirements, they cannot obtain corresponding investments. Therefore, social needs will inevitably promote college students to strengthen their personality cultivation and meet social development needs. The development and improvement of college students' entrepreneurial values are promoted through education courses at the school level. At the family level, family education is the key to forming college students' personalities, which also supplements entrepreneurial values. Only with their parents' support can college students' entrepreneurial behaviors be effectively carried out, making students more confident.

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