The qualitative data were generated from the seven semi-structured interviews and one focus group. The interview records were transcribed and the transcriptions cross-checked by the research team. The names of the interviewees and their companies were deidentified to maintain participant confidentiality. During the qualitative analysis stage, the research team identified and developed themes from the participants’ answers. The analysis followed the six phases of thematic analysis described by Braun and Clarke: familiarizing with data, generating initial codes, searching for themes, reviewing themes, defining and naming themes, and displaying the findings [11].

Inductive analytic methodology (data driven) was used, and a constructivist paradigm was followed for the qualitative phase. This means we did not rely on a previous framework to generate themes but constructed the themes from the common trends emerging from the participants’ responses. The data item was each sentence of the participants’ answers. Finally, to enhance the credibility and trustworthiness of the findings, peer-checking/debriefing was performed twice to validate the qualitative analysis.

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