Thematic content analysis with a phenomenological approach was developed as an interpretive base of the focus group. This means that our analysis seeks to explore the perceptions, opinions and interpretations that participants make about the research question. It also involves contrasting data from different perspectives and data interpretation.

The recorded focus group data and observational notes were literally transcribed and analyzed by using N-Vivo software. Every focus group was analyzed separately and important quotes were coded and categorized in themes and sub-themes to form a code book. The code book was shared among three researchers who collectively decided on the description of the quotes, until all codes were extracted. The quotes were clustered and connected under broader themes trying to identify core variables that emerge in a new theory or explanation model [1921].

Code saturation was achieved in the fourth focus group, the rest of the focus groups was still analyzed until meaning saturation was reached in all codes [22]. The quotes that best represented themes and sub-themes were incorporated into the analysis.

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