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Interview data were analysed thematically by reading and rereading the transcripts to make the transition from literal meaning to practice virtue themes. Data were organized and coded using NVivo 11 Plus. Coding and analysis were conducted simultaneously. The research team met regularly, initially to discuss coding strategies and categories and then to check (inter-coder reliability) and to consolidate virtue themes.

The nature of the practice virtues including phronesis was examined through two theoretical lenses: MacIntyre’s [11] practice based virtue ethics and Kaldjian’s [40] medical phronesis. Findings from the latter are presented elsewhere [41].

After four iterations, a set of 15 virtues were agreed. These 15 virtues were put into virtue continua (Table (Table2).2). This consolidated set of virtues, along with the narratives and observations, were used as the basis of the video series.

Virtue Continua

Use of combined narrative and film production methodology enabled MacIntyre’s [11] practice virtue ethics to emerge from our data as the ‘collective practical wisdom’: a non-prescriptive moral debating resource, that reflects what it means to participants to make ethical decisions that contribute to the good for patients and their communities. The close fit between our data and practice virtue ethics concepts in video and app format, including phronesis, means they offer a new and accessible resource for doctors at all stages in their professional careers. Practitioners may find the resource aids ethical reflection about their decision-making, as a guide to ethical action, and as a foundation for resolving discrepancies between virtues.

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