Given the difficulties in gathering participants on the same date and time, it was possible to perform two focus groups lasting just over two hours, dividing the 30 research subjects into 16 and 14 per group. In order to make the discussion more homogeneous in each group, the participants were grouped according to the administrative hierarchy of the social body.

The dynamics performed in both groups were the same, starting with the presentation of the concept of organizational identity followed by the introduction of two provocative questions: “What does ESCS mean to you?” and “What makes you feel like an ESCS member?”. Each focus group ended with brief considerations.

Due to the evident difficulty in managing the dynamics with a large number of participants, the moderator of the focus groups (the author of this research) had four researchers assist in recording important discussion points, organizing a flexible schedule of speech time, and guaranteeing every person had the opportunity to contribute.

Although the two dynamics exceeded the maximum time and the optimum number of participants, the objective of performing the focus groups was accomplished. The general participant feedback was positive regarding the quality of the discussion. The richness of the discussions and the motivation for participation was attributed to the relevance of the theme by the group participants in their feedback.

The transcripts of the groups’ recordings were submitted to Bardin’s Content Analysis [16], which was organized into six categories: political / ideological conflict; usage of active methodologies; location / separation of campuses; time of existence of ESCS; teaching career; political-administrative transformations.

From the categorized content obtained from the focus groups a Likert Scale [17] questionnaire was developed to collect quantitative data for this research, which, after statistical analysis, was again organized in the six categories mentioned above.

Note: The content above has been extracted from a research article, so it may not display correctly.



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