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The notion of customization and/or targeting and/or individualized and/or personalization in association with health care.

Patient needs, demands or preferences were addressed to create a customized strategy, related to a segmentation analysis in a health care delivery context.

The development or design implementation, sustainability, and/or dissemination of a customized intervention using a segmentation analysis. Articles were included if they explicitly reported a customization approach (i.e., population mapping, assessment of tailored interventions and properties, or analysis of a MC approach).

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